Our origin and journey

I found myself as a single parent of two girls, aged 13 and 11 years old respectively. The enormity of the task ahead was unfathomable.

“Dad, can you get some Sanitary Towels for us”, was for sure one daunting experience. The ultimate ambush was set.

What brand? “Oh, the pink ones… you remember?” What’s it?... said I.

What did I get myself into? An instant world of “light, medium, heavy”, of grocery shopping add-ons? Scented, unscented, rash, irritational?

Should I ask Aunty-who? Would that be an overreach?

Is there a catalogue, buy aid for these necessities? Shoot!

Can this be arranged alphabetically? Color coded?

There should be a law against the male species checking out this island came to mind!

Should it have scientific database? similar to a periodic table-like system?

Yes, silly you. “Embrace it”, is the overwhelming logic projected from the “left” side of the brain.

As if that’s a thing to believe in itself?

Well, it now seems all that was in the past!

“Actually”, in the present.

What have we learned:

25 million women are estimated to need Sanitary Towels in South Africa from a random search.

Most products sold are imported.

Made of cotton fibers, and some combined with synthetic fibers.

There is little evidence of past, nor active scientific research.

The “secret” is mostly passed on from mother to daughter around teacup.

A “socio-economic travesty”; that many young SA girls and women cannot afford.

The Solution:

ELE-SURE™ SANITARY PADS

SABS COMPLIANT – check the test result here

Continual testing done by a SAHPRA COMPLIANT third-party laboratory.

 

ONE FLOW – one solution for every stage of YOUR flow.

NOT SCENTED – will capably prevent YOU from experiencing sensitivity and irritation.

STERILISED – will adeptly protect YOU from harmful allergens and bacteria.

ANION TECHNOLOGY – will effectively balance YOUR vaginal pH.

(Check out the Anion Technology tab for additional information.)

ULTRA ABSORPTION “VOLUME” - Engineered to optimally manage YOUR flow.

(Double the volume of the SABS requirement)

ULTRA ABSORPTION “RATE” – will consistently keep YOU ULTRA DRY and assured.

(Ten times quicker than the SABS requirement)

ULTRA THIN – will seamlessly keep YOU ULTRA COMFORTABLE.

(The net weight of the pad is 6 grams.)