Our origin and journey

Luis: A Father’s Journey to a Better Solution

I found myself as a single parent of two girls, aged 13 and 11 years old respectively. The enormity of the task ahead was unfathomable.

“Dad, can you get some Sanitary Towels for us”, was for sure one daunting experience. The ultimate ambush was set.

What brand? “Oh, the pink ones… you remember?” What’s it?... said I.

What did I get myself into? An instant world of “light, medium, heavy”, of grocery shopping add-ons? Scented, unscented, rash, irritational?

Should I ask Aunty-who? Would that be an overreach?

Is there a catalogue, buy aid for these necessities? Shoot!

Can this be arranged alphabetically? Color coded?

There should be a law against the male species checking out this island came to mind!

Should it have scientific database? similar to a periodic table-like system?

Yes, silly you. “Embrace it”, is the overwhelming logic projected from the “left” side of the brain.

As if that’s a thing to believe in itself?

Well, it now seems all that was in the past!

“Actually”, in the present.

Boitumelo: From Compassion to Conviction

My name is Boitumelo Ramela and I never experienced period poverty personally.

But I come from a town where poverty is visible. It has names and faces.

For years, I ran pad drives, collecting and distributing donations to schools and communities. And the calls never stopped.

“Please bring more.”
“Girls are sharing.”
“We have nothing left.”

It was not just a request. It was a plea.

I began noticing that most donated products were the cheapest on the shelf. No one checked certification. No one questioned quality.

Some were not certified. Not tested. Not held to proper standards.

If these pads sit against the most sensitive part of a young girl’s body for hours, what are we really giving her? Relief, or risk?

Then it became personal.

Living with PCOS and endometriosis, my cycle is heavy, painful, and unpredictable. If a pad
did not irritate my skin, it could not handle my flow. If it handled my flow, my skin reacted.

I was constantly choosing between comfort and absorption. Between safety and performance.

Why should any woman have to choose?

I realized the issue is not just access. It is quality access.

All girls and women deserve products that are safe, certified, reliable, and designed for real
bodies.

So instead of continuing to distribute products I was unsure of, I decided to help create one I believe in.

Because dignity should never be discounted.

What have we learned:

25 million women are estimated to need Sanitary Towels in South Africa from a random search.

Most products sold are imported.

Made of cotton fibers, and some combined with synthetic fibers.

There is little evidence of past, nor active scientific research.

The “secret” is mostly passed on from mother to daughter around teacup.

A “socio-economic travesty”; that many young SA girls and women cannot afford.

The Solution:

ELE-SURE™ SANITARY PADS

SABS COMPLIANT – check the test result here

Continual testing done by a SAHPRA COMPLIANT third-party laboratory.

 

ONE FLOW – one solution for every stage of YOUR flow.

NOT SCENTED – will capably prevent YOU from experiencing sensitivity and irritation.

STERILISED – will adeptly protect YOU from harmful allergens and bacteria.

ANION TECHNOLOGY – will effectively balance YOUR vaginal pH.

(Check out the Anion Technology tab for additional information.)

ULTRA ABSORPTION “VOLUME” - Engineered to optimally manage YOUR flow.

(Double the volume of the SABS requirement)

ULTRA ABSORPTION “RATE” – will consistently keep YOU ULTRA DRY and assured.

(Ten times quicker than the SABS requirement)

ULTRA THIN – will seamlessly keep YOU ULTRA COMFORTABLE.

(The net weight of the pad is 6 grams.)